I’m so excited for natural cleats for kids because its going to bring together a world where their feet can move and splay and develop strength for the future, but also give them a shoe that they can perform in that they can cut and run on grass and run on dirt in.

Football, soccer, Aussie rules... whatever the sport that needs a cleat is... they are all seriously demanding for the feet. We get accustomed to wearing narrow boots because it's all we've known. This doesn't mean the narrow boots don't have a big part to play in stuffing up peoples feet. Finally we have an option for our children to develop with naturally functioning feet and play these sports that require cleats!

Cleats are a necessary evil for sport because even though they’re not good for your feet the cleats actually provide a lot of traction for when you’re running fast and cutting hard on the field. I’m really excited about a brand that will create a shoe that is better for the foot, allows it to splay and move and use all the muscles inside the foot but still gives you that traction, that security, for when you are playing hard.