The relentless pursuit to

Grow Better

The future of footwear starts here

At Natur Athletics, we’re here to redefine what athletes deserve from their footwear. Whether your child is just starting out or you’re chasing your personal best, our cleats are designed to respect natural movement, delivering better comfort, stability, and performance. Grounded in science and built for your journey, here’s how it all began...

Three Marines in desert camouflage uniforms stand outside a tan vehicle, wearing backpacks, with a rocky terrain behind them. The sun casts long shadows across the ground. This image represents Jeff Goff's experiences in the Marine Corps, where he saw how poor footwear design led to preventable injuries, inspiring the creation of Natur Athletics.

THE INSPIRATION

In the Marine Corps, Jeff Goff witnessed firsthand how poor footwear design caused preventable injuries among his fellow Marines. This experience, combined with his passion for natural running, ignited the idea for Natur Athletics.

Three Marines stand together in camouflage uniforms, with the ocean in the background. One Marine, in the center, is holding a red folder. The image highlights Jeff Goff, who identified the connection between combat injuries and athletic injuries caused by poorly designed footwear, inspiring his mission to create cleats that support strong, natural arches for optimal performance.

RECOGNIZING THE NEED

Jeff identified a striking similarity between the injuries seen in combat and those in modern athletes due to unscientifically designed footwear. Understanding that strong, natural arches are vital for optimal performance, he set out to develop this natural strength in cleats.

A family of four stands together in a grassy yard, with a flower display in the background. The father, wearing a suit, smiles proudly with his wife and two young children. This image illustrates Jeff Goff's inspiration as a father, motivating him to create cleats that support healthy foot development for young athletes, helping them grow strong and move safely without compromising foot health.

A FATHER'S MISSION

As a dad, Jeff was driven to create cleats that let children enjoy sports without compromising foot health. His mission was to ensure even the youngest athletes could develop foot, leg, and knee strength naturally and safely, fostering a foundation for lifelong strength and movement

THE REVOLUTIONARY DESIGN

Jeff and his team embarked on a mission to create sports shoes that respect natural foot mechanics. By combining innovative design with scientific research, Natur Athletics shoes were developed to enhance natural movement, prevent injuries, and promote overall foot health.

A child sits on a chair while a woman helps him try on a pair of Natur Athletics shoes at an event. A man in a yellow shirt looks on as they check the fit of the shoes. The background shows shelves filled with more shoes. This image highlights the rigorous testing of Natur Athletics shoes to ensure they meet high performance and safety standards for athletes of all ages, from playgrounds to sports fields.

PUTTING IT TO THE TEST

Natur Athletics shoes were rigorously tested to ensure they met the highest standards of performance and safety. From playgrounds to sports fields, the shoes are a game-changer for athletes of all ages.

LAUNCHING NATUR ATHLETICS

With a clear vision and a commitment to quality, Natur Athletics launched its first line of revolutionary sports shoes. The response from athletes and parents was overwhelmingly positive, confirming that Jeff's mission to create better footwear was a resounding success.

JOIN OUR MOVEMENT

What's next? We invite you to join our movement.

Together, we can help athletes of all ages grow better, perform at their best, and embrace the future of footwear. We're here to listen, innovate, and provide footwear that respects natural movement and development.

Join us in revolutionizing sports footwear and unlocking the full potential of every athlete.

Join Us

The relentless pursuit to Grow Better